Review on Article - What Is the Right Supply Chain for...

What Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According to research by Marshall L.Fisher, before devising a supply chain, consider the nature of the demand for your products. †¢ For example , product life cycle, demand predictability patterns ,product variety market standards for lead time service. †¢Ã¢â‚¬ ¦show more content†¦Ã¢â‚¬ ¢ As such it slashed the delivery lead time , and hence can deploy supplies of each product where they are needed the most. †¢ Campbell’s continuous-replenishment program embodies a model in which the manufacturer and the retailer cooperate to cut costs throughout the chain, thereby increasing the size of the pie. Example Responsive Supply : National Bicycle †¢ National Bicycle a subsidiary of Matsushita Electric, prospered for decades as a small but successful division but by mid 1980’s it was in trouble due to high labor cost in Japan. †¢ With new president ( Makoto Komoto) , he has seen that the division had many streghts : - technical expertise in manufacturing computers - highly skilled workforce - strong brand name (Panasonic) - network of 900o dealers - Innovative product segment that enjoyed high profit margin - sports bicycles that affluent customers bought purely for recreation. . †¢ He hope that the company use the division’s strengths to develop a responsive chain that could supply sport bikes while the high risk of overproduction that resulted from their short life cycle and uncertainty demand. †¢ His vision is customer would visit a Panasonic dealership and choose a bike from a selection of 2 million options for combining size, color and components using a special measuring stand to find the exact size of the frame that he or she needed. †¢ Then the order would be faxed to the factory, where computercontrolled welding equipment andShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1179 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in atRead MoreArticle Review- What Is the Right Supply Chain for Your Product?1173 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather inRead MoreReview on Article - What Is the Right Supply Chain for Your Products1512 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ AccordingRead MoreBenefits Of A Supply Chain Management Essay1697 Words   |  7 PagesA supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to haveRead MoreAmerican Tool Works2448 Words   |  10 PagesVILLANOVA UNIVERSITY VILLANOVA SCHOOL OF BUSINESS FTE MBA Program CMB 8050 - 001: VIRTUAL SUPPLY CHAIN MANAGEMENT Spring 2010 Dr. Matthew J. Liberatore Phone No.: (610) 519-4390 Office: 3072 Bartley Hall Fax No.: (610) 519- 6566 E-mail address: matthew.liberatore@villanova.edu Class web site: http://www.homepage.villanova.edu/matthew.liberatore/CMB8050 Class schedule: Thursdays 6:00 p.m. – 9:30 p.m. Office hours: Tuesdays and Thursdays 11:00 a.m. – 12:00 p.m., Thursday 5:30 p.m. –Read MoreMKTG 2001 COURSE OUTLINE 2014 2015 SEMESTER 2 12009 Words   |  9 Pagesand tell you. 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Development and implementation of these strategies may differ from one institution to another, but the general idea is the same across all organisations (Brewer, Thomas, 2001). This article, therefore, shows theRead MoreProduct Process Matrix3847 Words   |  16 PagesThe product-process matrix, developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested, but improvements in operations flexibility by applying advanced technologies have caused many to question the models continued validity. 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One can be confident that high paid skilled workers is what hurt Circuit City due to Best Buy being able to outperform Circuit City with less quality people and lower wages. Highly paid